Proxxi Composites digital prints :
Proxxi Composite prints are a series of digital prints based on a patented technology I developed a few years ago. These prints have the ability to display two different images according to the distance of the viewer. When viewing a Proxxi image from across the room the viewer may observe one image, inspecting the print from a close proximity will reveal a different image. It is interesting to see that even a simple print on paper can exhibit interactive properties and change according to a persons point of view.

Uncle Sam / Candy Proxxi composite - 2004
Digital print. Size - 24 inches by 30 inches.
Print progressively enlarged to simulate the effect of walking towards the print. Image of Uncle Sam can be seen from across the room, examining the print from close by reveals an image candy and magazines in a news stand. The [print attempts to contrast the perpetual call of Uncle Sam for service and participation with the prevailing culture of consumption.

Uncle Sam / Candy Proxxi from a distance

Uncle Sam / Candy Proxxi
(Click to enlarge)

Uncle Sam / Candy Proxxi